Skip to main content

Case Study

Briony Ace Interiors

Theme setup & customisation

Client

Briony Ace Interiors

Date

March 2025

Website

brionyaceinteriors.co.uk

Our Services

  • Theme setup & customisation
  • Platform configuration (Shopify)
  • Email-marketing implementation
  • Launch strategy & coordination
  • Product-line rollout support
  • Digital-marketing consulting
  • App sourcing on a budget
  • On-site training & collaboration

The Goal

Briony Ace, fresh from her appearance on Interior Design Masters, needed a digital platform that echoed her sophisticated and playful approach to interiors. The challenge: launch a Shopify site that didn’t just “work,” but felt like Briony.

The site also needed to support her new venture, Briony’s Vintage Finds, blending editorial beauty with practical ecommerce functionality – without excessive build costs.

They also wanted the flexibility to build out a second venture – Briony’s Vintage Finds – using the same platform. Above all, the mission was to simplify, energise, and empower the brand to grow.

Building the concept

The website was built on Shopify’s Dawn theme, offering just enough flexibility to let Briony’s aesthetic shine without custom theme development.

Highlights include:

  • A carefully customised Dawn layout designed to showcase Briony’s visual brand identity.
  • Launch aligned with the final episode of Interior Design Masters, maximising press and traffic opportunities.
  • Setup of Shopify Mail to manage marketing comms and nurture Briony’s growing fanbase.
  • Full integration of Briony’s Vintage Finds, providing an easy gateway into online sales.
Most importantly, we made the process collaborative and creative—frequently working side-by-side in local cafés, crafting the design and functionality in real time.

The Result

A visually-led, refined, and welcoming online store that reflects Briony’s distinctive style—and gives her a practical, scalable foundation for future projects.

The launch went live with hundreds of visitors in the first few hours, fuelled by smart timing and Briony’s rising profile. The site received glowing feedback, and Briony now has a confident, manageable online shop that mirrors her creative ethos.

Your Project
Back to Case Studies